A lot of support and funding is needed for our projects and that is why NGO Simba needs to act active and professional on digital marketing and branding.
Our needs are as follows:
- Develop a social media strategy and set goals to increase brand awareness and increase engagement.
- Determine what accounts we should have and how to manage all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Google+ and Instagram.
- Plan content and delivery and use tools to manage multiple social media channels.
- Develop and manage plans for competitions and campaigns that promote our organization and brand.
- Possibility and requirements of writing engaged blog posts and articles.
- Methods of creating engaging multimedia content and/or outsource this effectively, form key relationships with influencers across the social media platforms.
- How to manage and facilitate social media communities by responding to social media posts and developing discussions.
- How to monitor and report on performance on social media platforms using tools such as Google Analytics.
- Recheck the website of Ngo Simba and suggest what to add/adjust/remove.
- How to increase our online product and services selling.
Output requirements:
- At the beginning, a clear concept of the plan after primary studies.
- A news item for the website in which the students introduce themselves and their concept.
- Social media management plan.
